Urban Street Style

‘Urban’ style, a word used to denominate a spectrum of multicultural style, though largely originating from the African-American perspective. Urban street style and general fashion originally meant a look that bounces to the beat of Hip-Hop and R&B along with the unique twist on ready-to-wear garments, which stylistically are able to include the mix of high and low culture.

Originally back in the 90’s, urban fashion was reserved only for hip-hop and R&B artists and fans who were recognised for embracing street wear brands such as Tommy Hilfiger and Karl Kani. The stereotypical urban street style consisted of big garish logos and copious amounts of statement jewellery, whether it was earrings or heavy gold chains. Realistically this style aesthetic is still current amongst amongst bloggers and street style gurus.
Urban wear became more readily available when later on in the 90’s many hip-hop insiders launched their own lines, with Wu Tang and Wu Wear, Russell and Kimora Lee Simmons with Phat Farm and Baby Phat, Nelly with Apple Bottoms, and many more.

Street Style is now a phenomenon in today’s society, and is specifically successful within the blogging atmosphere, and urban style is the basis to many posts and uploads. Urban Fashion is noticeably increasing on the streets of London. Many fashionista’s both male and female are regularly spotted mixing retro brands such as Adidas originals with a pair of high-end designer brands. The general urban style consists of clashing prints and textures with an overall sporty laid back vibe. Urban street wear brands are essential aspects for achieving the overall desired ‘edgy’ style, brands such as carhatt, stussy, vintage nike, puma shoes and urban industry.

How would you create your perfect ‘urban’ street style look?