Thursday, 9 April 2015

What does 'Urban' really mean?




The Urban Dictionary Definition: “City-like. From the Latin word ‘urbs’, which means ‘city’.”


Urban, specifically in the fashion industry is a term in todays society that is constantly thrown about in a number of contexts, but do we really know what the true meaning?

In todays day and age urban culture goes beyond the idea of baggy jeans and trainers the stereotypes that have somewhat defined hip-hop. Urban style is multi cultural, and ethnically diverse, and is able to extend to other races. People who have a vibrant background, people who take risks, and within fashion and everyday life. Urban can be a way of dressing but also a way of living. Urban can also be seen as the combination of high and low culture.

Ouigi Theodore owner of American retro-urban fashion boutique and label clothing line "The Brooklyn Circus' who is referred to as the ‘Bearded Dandy of Brooklynexpresses that he uses a sharp aesthetic to offer a new definition of what urban street fashion should be. “Our goal is to redefine the image of urban America…My dream is to see guys hanging on the corner in suits. Urban always had a style to it, a swagger… but it also came with the negative stigma of overuse of the ‘N’ word, the pants sagging, When I travel overseas, people see the way we dress and say: ‘You guys don’t listen to hip-hop. You’re not urban.’   “Yes, we are.”


Ouigi Theodore


Urban fashion is an ongoing phase, trend or style, ‘Urbanwear’ is in the streets and culture is recognised to have influenced it strongly. Within any specific culture you have to have fashion and a specific style will be developed from within. 

But now the question is how would you describe what the word ‘Urban’ means?  

Lily & Ellie. 





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